Before embarking on SEO, a brand needs to make sure that their website is technically flawless. Technical issues can deter a search engine’s servers from recognizing and promoting businesses. Sometimes it can happen that, despite the excellent content, a page is not visible online simply due to technical errors. This situation can be avoided by safeguarding constant control over aspects such as the development of structural data, the use of adequate security and encryption protocols, the updating of links to websites, etc.
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